Last Updated: Jun 26, 2024

Welcome to Whimsy, where we connect you with potential matches in a safe, secure, and respectful environment. This Privacy Policy outlines how we collect, use, and protect your personal data when you use our application and services.

This Privacy Policy governs the websites, apps, events, and other offerings we operate under the New Solutions, LLC DBA Whimsy brand. For ease of reference, we collectively call all these offerings our “services” throughout this document. To enhance transparency, we've included links to this Privacy Policy on all relevant services.

Please note that certain services may have their own specific privacy policies. In cases where a service has its own privacy policy, that specific policy will take precedence over this one.

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1. Who We Are

This Privacy Policy applies to Whimsy, which is operated by New Solutions, LLC DBA Whimsy ("Company"). References to "we", "us", or "our" refer to Whimsy. For more information about our Company, please visit our website at Whimsydating.com

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2. Information We Collect

• Personal Information: We collect personal details such as your name, email address, phone number, gender, age and date of birth when you create an account.

• Biometric Data: We may collect biometric data strictly with your consent where applicable.

• Usage Information: We collect data on how you interact with our services, such as login times, the features you use, actions you take, content displayed to you, the webpages that refer you, and ads you engage with. We also track your interactions with other members, including connections, matches, and message exchanges.

• Device Information: We gather information about the devices you use to access our services. This includes details such as IP addresses, device IDs and types, app settings and performance, crash reports, advertising IDs (which are resettable numbers that can be managed through your device settings), and identifiers linked to cookies or other technologies that may uniquely identify your device or browser.

• Geolocation Data: We collect precise location data to help refine the service and suggest matches near you.

• Payment Information: If you purchase the Company’s products or services, we collect payment details, including but not limited to Credit Card and bank account information to process transactions.

• Technical Information: Information about your device, usage patterns, and preferences as you interact with our services.

• User Generated Content: When you engage in surveys, focus groups, or market studies, you provide us with your perspectives on our products and services, answers to our inquiries, and feedback.

• Image and Photo Verification Data: If you opt to submit photos and digital images, we may collect data on the geometry of your face, which might be recognized as biometric data in certain areas. This helps us ensure that your account matches your real identity. More information about Photo Verification and our handling of your facial geometry data is available.

• Promotions and Contests: When you decide to join our promotions, events, or contests, we gather the information you provide during registration or entry.

• Information from Other Users: Members and Subscribers might share information about you while using our services, such as during interactions with you or if they file a report that includes you.

• Social Media: You have the option to share information with us via your social media accounts. For example, you might choose to create and log into your account using social media or other accounts (such as Facebook, Google, or Apple) or upload information like photos from one of your social media accounts (such as Instagram or Spotify) to our services.

• Other Information: With your consent, we may also collect additional types of information, such as photos and videos. This could occur if you choose to upload a photo or video or engage in streaming features on our services.

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3. How We Use Your Information

• User Experience: We primarily use your information to provide and enhance our services. Additionally, we utilize your data to ensure the safety of you and our community and to deliver advertising that might be relevant to you. Below, you will find a more detailed breakdown of the reasons we use your information, along with specific examples.

• Providing Our Service to You: We process your information for purposes such as maintaining your account, ensuring your profile is viewable by other members, and recommending potential connections as part of our commitment to fulfilling the user agreement you have with us. Both our free and paid features utilize this information to help you build meaningful connections.

• Communication and Security: To keep you updated about your account, provide customer support, process transactions, and prevent fraudulent activities.

• Legitimate Interests: We use your information to improve our services, suggest offers that may interest you, and ensure the safety of our members. This includes analyzing user behavior, promoting our services, assisting law enforcement, and enforcing our rights, all rooted in our legitimate business interests.

• Compliance with Legal Obligations: We process your information to adhere to applicable laws and regulations. This includes retaining data related to traffic and transactions for accounting, tax, and statutory purposes, compliance with our legal obligations under applicable laws, including GDPR and CCPA, and managing data that demonstrates compliance with legal standards and law enforcement requests.

• Sensitive Information: If you provide data considered sensitive in certain jurisdictions, such as your sexual orientation, you are explicitly consenting to us processing this information as described here.

• Additional Consent Requests: Occasionally, we may seek your consent for specific purposes, such as using your precise geolocation. You have the option to withdraw your consent at any time, which can be done by adjusting your settings or directly through us for more sensitive content, like profile details deemed special.

• Withdrawing Consent: You can withdraw your consent at any moment by modifying your settings or contacting us as specified at the end of this Privacy Policy. This ensures that you maintain control over your information and how it is used by us.

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4. Sharing Your Information

• Service Providers: We share information with trusted third parties who perform services on our behalf, including payment processing and data analysis. These third parties are bound by confidentiality agreements.

• Legal Requirements: We may disclose your information if required by law, such as to comply with a subpoena or similar legal process.

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction.

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5. Your Rights and Choices

• Access and Control: You can review, edit, or delete your personal information through your account settings.

• Access and Update Your Information: Within the service, you have access to tools and account settings that enable you to access, correct, or delete the information you have provided to us and that's linked to your account. If you need assistance with these tools or settings, our customer care team is available to help. Additionally, if you wish to close your account, you can do so by using the specific functionality provided directly on the service.

• Device Permissions and Uninstalling Apps: Mobile platforms often have systems that ask for your permission to access specific types of data like contacts, photos, location services, and push notifications, along with advertising identifiers. You can adjust your device settings to either allow or deny the collection and processing of this information, or the display of notifications, which may affect the functionality of certain services. Remember, uninstalling an app does not close your account; you need to use the service's functionality to officially close your account.

• Your Privacy Rights: Depending on where you reside, you may have specific privacy rights. These can include the right to access or request a copy of the information we hold about you, sometimes in a portable format, which you can request directly within the service. You may also have the right to request the deletion of your personal data or to correct inaccuracies in the information you have provided by editing your profile directly within the service. If you need to rectify information you believe is incorrect, contact us. Additionally, you may have the right to object to certain types of processing or request that we restrict processing of your data; please reach out to us to make such a request.

• Opt-Out: You may opt-out of receiving promotional communications by using the unsubscribe link in the emails.

• Geolocation and Biometric Data: You can control or disable the use of location services and biometric data through your device settings.

• GDPR Rights: If you are a resident of the EU, you have the right to access, correct, delete, or transfer your data, as well as restrict its processing.

• CCPA Rights: If you are a California resident, you have the right to request disclosure of data collection and sales practices, request deletion of personal information, and opt-out of the sale of personal information.

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6. Data Security and Retention

We use industry-standard security measures to protect your information from unauthorized access, alteration, and misuse. However, no internet-based site can be 100% secure. We retain your personal data as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required or permitted by law.

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7. Age Restriction

Our services are exclusively for individuals who are 18 years of age or older. We do not allow anyone under the age of 18 to use our platform. If you believe a member might be under 18, please report them using the available mechanism on the service.

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8. User Rights and Choices

We aim to empower you with control over your information. To ensure you are aware of your options, here are the tools and choices available to you:

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9. Children's Privacy

Our app is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to remove it.

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10.COPPA Compliance

We do not knowingly collect, use, or disclose personal information from children under the age of 13 without verified parental consent. If we learn that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to remove that information from our servers as quickly as possible. Parents who believe that their child has provided us with personal information and would like to have it deleted may contact us at the provided contact details.

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11. CCPA Rights

 If you are a California resident, you have certain rights regarding your personal data, including the right to access the personal data we hold about you, the right to request the deletion of your data, and the right to opt-out of the sale of your personal information. Additionally, you have the right to be informed of any financial incentives we offer in exchange for the collection, sale, or deletion of your personal information. To exercise any of these rights, please contact us using the contact details provided.

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12. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. If we make significant changes, we will notify you by email or through a notice on our website before the changes take effect.

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13. Updates to Privacy Policy

As we continually seek new and innovative ways to foster meaningful connections and ensure our data practices are clearly explained, our privacy policy may evolve. Should there be any significant changes, we will inform you in advance, giving you ample time to review the updates.

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14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

• Email: info@whimsydating.com

• Phone: (224) 661-0416

• Address: 401 W Ontario Ste 250, Chicago, IL 60654

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Thank you for trusting Whimsy with your personal information. We are committed to protecting your privacy and providing a safe and enjoyable experience.